WD-40 Company Culture Area

Telling a Story

The team at WD-40 Company takes pride in the history, and the story of their products. They were inspired to add a culture-inspired feature to the headquarters that ID Studios designed 8-years ago and asked us to help imagine what that space could be. We designed a space that showcases their people while also featuring the iconic symbol of the WD-40 can itself which is globally known as “the blue and yellow can with the little red top”.

Photos © Connor Newton

two women are looking at a graphic of a can of WD-40 made from thousands of small pictures of WD-40 employees, while in the background is a display of WD-40 cans from around the world
Near an area with a coffee bar, several people are walking towards a wall of WD-40 Company's new Culture Experience, including a display of cans of WD-40 from around the world and a graphic of a can of WD-40 made from thousands of small pictures of WD-40 employees.
Near an area with a woman seated in a booth, is a wall of WD-40 Company's new Culture Experience, including a display of cans of WD-40 from around the world and another woman walking towards a graphic of a can of WD-40 made from thousands of small pictures of WD-40 employees.