REEF Lifestyle is a brand that pioneered the iconic hiking sandals that allows the wearer to explore tide pools and coral reefs as well as wander the streets of nearby towns. Through a comprehensive building repositioning and interior design, ID Studios helped to infuse the REEF brand into every corner. With the help of a local artist, a once-basic corridor became an underwater experience, with walls painted in rippling blue striations and moving light projections that evoke the feeling of walking beneath the waves.

Custom lobby signage and collaboration with McCullough Landscape Architects on exterior elements ensured REEF’s identity flowed seamlessly from the street to the reception area.

Photos © C2 Building Group