The BCG San Diego team emphasized their desire for the office to reflect the essence of San Diego — celebrating the unique character, culture, and energy of the region. When asked what kind of atmosphere the San Diego team wanted the space to convey, “chill vibes” emerged as a defining phrase and became a team-identified aspiration brought to life through the visual graphics. Core Values are woven into the environment in an authentic way that aligns with how their team works and interacts. And at the heart of the space, in the Central Café, a hidden “BCG” ceiling feature intentionally adds a layer of discovery and brand identity in this hub for connection, collaboration, and culture.

Photos © Stephen Whalen